Sony Alpha a7 IV (BODY) Mirrorless Camera

Sony Alpha a7 IV (BODY) Mirrorless Camera
(Sony ILCE7MB)

We Think You Should Know

• Genuine Australian Sony Warranty
• Peace of Mind Purchase Guarantee
• New 33 MP Exmor R Full Frame CMOS Sensor
• Flagship BIONZ XR Processor
• 7K Oversampled 4K 60p / Viedo Recording
• Improved AI-Based Real-Time Eye Autofocus
• 5.5 Steps Image Stabilisation
• 15 Stops Dynamic Range

Overview

Sony Alpha 7 IV redefines the original standard set by the successful Alpha 7 III and bring the next level for full-frame cameras with excellent image quality and performance. Thanks to its new 33MP CMOS sensor & BIONZ XR processor, Alpha 7 IV is callable of recording astonishing still images & up to 4K 60fps oversampled video clips. The advanced body design improved weather sealing, heat dissipation & ergonomics, which make it a perfect camera for imaging enthusiasts & professionals.

Features

Exmor R Image Sensor & BIONZ XR Processor

The Alpha 7 IV has been built with an entirely new image sensor expanded for a new stills and movie shooting experience. The full-frame 33-megapixel backilluminated CMOS image sensor delivers exceptional image resolution with low noise, and an enhanced colour science for rich details and accurate skin tones. Additionally, 15 stops of dynamic range is achieved for both stills and movies.

Employing the same image processor as the Alpha 1, the Alpha 7 IV takes full advantage of the BIONZ XR(TM) image processor. Powerful image processing delivered by the BIONZ XR processor provides astounding performance enhancements in every area of the Alpha 7 IV, with increased AF speeds, faster buffer-clearing for images, recording data-dense video files with 4K 10bit 4:2:2 sampling, right through to faster boot-up times and menu navigation.

Real-Time Tracking Autofocus

Taking the advances in Real-time Tracking autofocus made by the Alpha 1, the Alpha 7 IV delivers a noticeable increase in subject recognition and AF speed. Not only has autofocus speeds and precision been enhanced but also a substantial increase in AF stability and AF controls with object tracking, Human, Animal, and Bird Eye AF tracking, and adjustable parameters for AF Sensitivity and Transition Speed.

Professional Livestream

Demand for livestreaming capabilities has surged, and to meet this demand the Alpha 7 IV is the most advanced a camera for livestreaming. Livestream options are available both via USB to a computer, or remotely via the Imaging Edge Mobile app1 . The Alpha 7 IV allows livestreaming at 4K 15p with Face and Eye AF, while also supporting features such as Creative Look, Soft Skin, and internal audio capture.

Advanced Video Recording Functionality

To accommodate the needs of videographers, the Alpha 7 IV includes a suite of upgrades and enhancements when shooting video. These include:

• 4K 60p recording (S35)
• 1080 FHD 120p recording
• Active mode stabilisation
• Picture Profiles inc. S-Log3
• PP11 S-Cinetone
• 10bit 4:2:2 Sampling
• h.265 supported
• All-Intra and Long GoP
• Digital Audio Interface
• All new Focus Map function

Redesigned Mode Dial for the True Hybrid

Made with the hybrid photographervideographer in mind, the Mode Dial on the Alpha 7 IV has been redesigned in a two-tier design. The bottom dial shifts between Stills, Movie, and S&Q. The top dial changes the mode. This design change allows fluid and fast in-the-field changes between photo and video mode.

Sony Corporation

The Sony Corporation needs no introduction. With products ranging from televisions, digital imaging, audio / video, electrical components and phones, almost everyone has had some experience with Sony in their lifetime. From humble beginnings as an electronics shop in a Tokyo department store, the company has grown to be one of the biggest names in electronics worldwide.